- DIGITAL MEDIA KIT WEBSITE HOW TO
- DIGITAL MEDIA KIT WEBSITE PDF
- DIGITAL MEDIA KIT WEBSITE PROFESSIONAL
Formatted for easy cut and paste options.Clearly labeled access to images and logos.Contact or interview scheduling options for journalist that want to delve deeper or get additional quotes.
DIGITAL MEDIA KIT WEBSITE PDF
They also have a traditional media kit pdf on the page.ĭetermining how your press kit or press page is developed will need to be a mix of the capabilities of the CMS you utilize and your brand's look and feel. This allows ungated access to images and logos without a complicated security scenario in our main asset library.įast Company on the other hand, implemented a page with all assets embedded or downloadable from the page. However, we opted to create Google Drive folders and link to them via a CTA (call-to-action) button at the top. For HIVE's press kit, we put most information on the page in tabbed sections in the body of the page. You can use buttons or hyperlinks to get them to additional resources on or off the page. This option is really about gathering assets and information in one single location. Please keep these in mind before determining which press kit type is the best fit for your company. This is the cleanest option from a user experience (UX) perspective, but also could mean you'll need to recruit help outside of your department, access to areas where you do not currently have permission/knowledge, or an increase in budget. Keeping these points in mind will also help you build an asset that could potentially be a little out of scope for the rest of your website, but will garner a new audience and long term benefits. It typically takes two to three months for search engines to catch up and take notice of your new content pieces, but it will be well worth it in the end. Include keyword research components when you build and write these sections Make sure you include info and items in a way they can easily find and access So we will walk you through and give you examples of both options and make sure you know the most important aspect to focus on, in case this needs to be a phased project for you.
DIGITAL MEDIA KIT WEBSITE PROFESSIONAL
However, we realize that not every marketing professional has the option of creating a new page to their website. There are a few ways you can add a press kit (sometimes called a digital press kit or media kit) to your company's website.
DIGITAL MEDIA KIT WEBSITE HOW TO
They are literally leaving road signs for consumers on how to visit your website – right where you want them to be! Webpage vs. Not only is it brand awareness, now there are SEO building aspects when a journalist connects their story to your website or social media channels. From a digital marketing perspective, this is more beneficial and increases the incentive for companies to garner earned media (positive coverage of your company via a media outlet). However, they are still increasing their digital offerings for consumers. For example, you may not have 'product' images or info but may need to include events or services to your images or fact info.Īs we mentioned in the previous post about why you need a press kit, in the last decade we’ve witnessed the dwindling of media outlets and media professionals. You'll of course need to determine which pieces are relevant, and others that you need to add, based through the lens of your own company and brand goals.
This allows media professionals to easily access information and images while creating a news story, segment, or article. This, my friends, is done with a press kit and we'll share in this post ideas on how and where to add a press kit to your company’s website as well as what elements should be included.Ī media kit, or digital press kit, is a body of information about a business, product, or team and typically lives in digital format on your website. You can quickly make a journalist's job easier by providing tools and information on your website for them to quickly create an in-depth and newsworthy piece of content for their audience. Instead we will discuss how to utilize your website to help media professionals do their jobs more efficiently and effectively (while also supporting your own content and SEO strategies).
Well high level PR agencies can tell you about the many ways to achieve this. But how do you make your company attractive to those media professionals? However, if your goal is to garner earned media you’ll need to make sure media professionals are the target persona in the campaign’s plan. Yes, you can utilize social and digital aspects in a PR campaign. The integral part of a traditional public relations campaign is the media. Now that we’ve established why you need a press kit on your company’s website, we want to share HOW you can build it.
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